Guides

Practical, honest guides on AI visibility: how to make your website readable and citable by ChatGPT, Perplexity and autonomous agents.

Why AI recommends your competitor (and not you)

When a customer asks an AI assistant to recommend a business like yours and it names someone else, it is rarely just about your website: it is about the sources the AI reads. How to find out which ones, and what to do.

AI says wrong things about my business: how to fix it

Old prices, a product you no longer sell, a years-old review or your business mixed up with another. Why AI assistants repeat false information and how to correct it at the source.

How to measure a client's AI visibility (and show the before and after)

A guide for agencies and freelancers: which questions to use, how many times to repeat them, what to record (frequency, competitors, sources) and how to present the before and after of GEO work without promising positions.

How to make your website readable by AI (ChatGPT, Perplexity, agents)

A practical, honest guide: the 8 things that make a site readable and citable by AIs and autonomous agents — and how to fix each one.

robots.txt for AI crawlers: which bots to allow (GPTBot, ClaudeBot, PerplexityBot)

A practical guide to configuring robots.txt for AI crawlers: which user-agents exist, which to allow or block, and how not to go invisible by accident.

What is JSON-LD and how to add it to your site (structured data for AI)

A clear explanation of JSON-LD and schema.org: what it is, where it goes, and how to add it step by step so AIs understand what you are without guessing.

Why ChatGPT doesn't know my business (and how to change it)

The real reasons ChatGPT, Perplexity or AI assistants don't mention you — training memory versus live reading — and the concrete steps to become readable and citable.