82 /100
AI VISIBILITY REPORT · A · Commerce

bancolombia.com

Highly readable. Minor tweaks separate you from perfection.

= unchanged since 2026-08-24

Scanned on 2026-09-13 · Permalink · Scan another domain

Does the AI recommend you?

We asked an AI assistant 3 questions a customer would ask when looking for what you offer, without naming you. This is what it answered with web search enabled:

The assistant named you in 2 of 3 questions.

What are the best credit options available in Colombia for personal loans with low interest rates?

○ You do not appear

"I apologize, but I cannot provide reliable, specific credit recommendations for personal loans in Colombia. My search results primarily returned information about US lenders and general Colombian banking information rath…"

Recommended: Unable to provide reliable recommendations

Which bank in Colombia offers the most competitive savings accounts and investment products for individuals?

● You appear

"… all individuals since it depends on your priorities. However, Nu, Lulo, Bancolombia, Davivienda, and BBVA consistently rank as top options. For savings accounts specifically, Nu offers a savings account with no manageme…"

Recommended: Nu · Lulo Bank · Bancolombia · BBVA Colombia · Davivienda

What credit card should I choose in Colombia if I want rewards and good customer service?

● You appear

"Based on current market research, BanColombia leads the credit cards market with strategies focused on financial inclusion, service digitalization, and differentiated benefits. For rewards, Banco de Bogotá offers Masterc…"

Recommended: BanColombia · Banco de Bogotá · Nu Colombia · RappiCard

Who appears in your place

Brands the assistant recommended when answering these questions:

Banco de Bogotá · onceBBVA Colombia · onceDavivienda · onceLulo Bank · onceNu · onceNu Colombia · once

Where the AI reads

The pages the assistant relied on to answer. Being well represented on these sources is the most direct way to get recommended.

Your site is not among the sources it used: today the AI decides without reading you.

colombiamove.com

2 answers · cited in 1

westernunion.com

2 answers · cited in 1

acemoneytransfer.com

1 answer · cited in 1

bloomberglinea.com

1 answer · cited in 1

buzdy.com

1 answer · cited in 1

+10 more sources, with their pages, in the full report.

What the AI says about your business

We asked it directly. If something is wrong, outdated or missing, look at the source it comes from: that is where it gets fixed.

"Based on my research, here's what you should know about Bancolombia: **What they do:** Bancolombia provides banking products and services to individual, corporate and government customers in Colombia, Latin America, and the Caribbean region. The bank offers a full range of services, including savings and checking accounts, loans, mortgages, investments, and business banking, and has invested heavily in digital tools, including its "Mi Bancolombia" mobile app. **Where they operate:** Bancolombia is the largest bank in Colombia by assets and serves close to 30 million customers across Colombia and neighboring countries. It operates 1,153 branches, 10,349 banking correspondents, and 590 mobile service spots; 227 kiosks; and 5,630 ATMs. **What people say:** Customer reviews are highly negative. The overall Trustpilot rating for Bancolombia is 1.3 out of 5, with 88.8% of reviews being one-star. Common complaints include long waiting times in offices and terrible phone support with technology that doesn't work, as well as difficulties supporting customers outside the country. However, I cannot find specific pricing information online. Given the overwhelmingly negative customer feedback, you may want to research other banking options before deciding."

Answer from an AI assistant, with web search · 2026-10-11

Where it got it from: weforum.org · westernunion.com · tradersunion.com · trustpilot.com · au.trustpilot.com · bnamericas.com

It did not cite your site: what it says about you comes from other sites.

This is the assistant's answer right now: it changes over time and between assistants. It is not a ranking or a promise. · 2026-10-11

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● Content readable without JavaScript

20/20

1134 words visible without running JavaScript. Any agent can read you.

◐ AI crawler access

12/17

You block 4 of 13 known AI crawlers: GPTBot, ClaudeBot, Google-Extended, Applebot-Extended. Perplexity and OpenAI document that their bots honor these blocks: for those assistants your content is unavailable.

How to fix it: Remove the Disallow for the AI bots you want to be able to read and cite your content.
Copy-paste fix
# robots.txt — política explícita: humanos y crawlers de IA bienvenidos
User-agent: *
Allow: /

# Crawlers de IA (documentados por sus proveedores)
User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

Sitemap: https://bancolombia.com/sitemap.xml

● Structured data (schema.org)

15/15

Valid JSON-LD with types: Organization. AIs understand what you are without guessing.

◐ Semantic structure

7/12

Issues: no <h1>.

How to fix it: A single <h1>, hierarchical subheadings and a declared lang: that is how LLMs chunk and cite your content.

● Metadata and identity

10/10

Title, description, canonical and Open Graph all in place.

● Performance and access

10/10

Responded in 396 ms, 223 KB, HTTPS.

○ llms.txt

0/8

No /llms.txt. It is an emerging convention with no proven impact on citations — but adopting it costs nothing and some agents already read it.

How to fix it: Publish /llms.txt at your domain root. Cheap insurance, not a magic bullet: we generate the draft for you below.

● Sitemap

8/8

Sitemap declared in robots.txt (https://www.bancolombia.com/sitemap-index.xml).

Compare against a competitor

Visibility is relative: when an AI recommends, it chooses between you and them.

Your badge, live

Embed it on your site, your signature or your footer: it's a trust seal that shows your AI Visibility Score live and links to your public certificate, where anyone can verify it. It updates itself with every evaluation.

AI Visibility Score

<a href="https://seekinweb.com/cert/bancolombia.com"><img src="https://seekinweb.com/badge/bancolombia.com.svg" alt="AI Visibility Score — SeekinWeb" height="32"></a>

Is this your site? Verify ownership and get the Verified badge. Verify your site and get the Verified badge →

Your llms.txt, generated

Publish it at the root of your domain as /llms.txt. Edit the descriptions and done: first signal recovered.

# Bancolombia Personas

> Conoce nuestra oferta de valor para las personas naturales. Encuentra productos como créditos de financiación, tarjetas de crédito, inversiones, cuentas de ahorro, cuentas de nómina y muchos más. ¡Ingresa aquí!

Este archivo sigue la convención llms.txt (https://llmstxt.org): un resumen
oficial del sitio para modelos de lenguaje y agentes.

## Secciones principales

- [Web Content Viewer](https://bancolombia.com/): descripción breve de esta sección
- [Web Content Viewer](https://bancolombia.com/): descripción breve de esta sección
- [Web Content Viewer](https://bancolombia.com/): descripción breve de esta sección
- [Hoy ponemos lo que somos a tu servicio](https://bancolombia.com/): descripción breve de esta sección
- [Web Content Viewer](https://bancolombia.com/): descripción breve de esta sección

## Contacto

- Sitio: https://bancolombia.com
- Escríbenos: reemplaza con tu email o formulario de contacto

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