48 /100
AI VISIBILITY REPORT · D · Other

wallapop.com

Hard to read. Most AIs struggle to read you well.

Scanned on 2026-07-06 · Permalink · Scan another domain

Does the AI recommend you?

We asked an AI assistant 3 questions a customer would ask when looking for what you offer, without naming you. This is what it answered with web search enabled:

The assistant did not name you in any of the 3 questions.

What's the best platform to sell used items locally without paying listing fees?

○ You do not appear

"Based on current reviews and rankings, Facebook Marketplace dominates as a local buy and sell app with no fees for local pickups. OfferUp offers 200 free listings per month with no fee for in-person sales. For completely…"

Recommended: Facebook Marketplace · OfferUp · Nextdoor · Craigslist · VarageSale

How can I find affordable second-hand products in my area and make sure the seller is trustworthy?

○ You do not appear

"For affordable second-hand shopping with trustworthy sellers, eBay, Poshmark, Mercari, and Depop are top platforms. Shopping secondhand online has become safer thanks to stricter authentication and buyer protection polic…"

Recommended: eBay · Poshmark · Mercari · Depop · Vinted · Facebook Marketplace

Which free classified ads app lets me buy and sell stuff nearby and pick it up in person?

○ You do not appear

"Facebook Marketplace is a popular platform for buying and selling used items within local communities. LetGo allows users to buy and sell just about anything and is available as a mobile app. Craigslist is a classified a…"

Recommended: Facebook Marketplace · OfferUp · Craigslist

Who appears in your place

Brands the assistant recommended when answering these questions:

Facebook Marketplace · 3 timesCraigslist · 2 timesOfferUp · 2 timesDepop · onceeBay · onceMercari · once

Where the AI reads

The pages the assistant relied on to answer. Being well represented on these sources is the most direct way to get recommended.

Your site is not among the sources it used: today the AI decides without reading you.

blog.vendoo.co

1 answer · cited in 1

closo.co

1 answer · cited in 1

debutify.com

1 answer · cited in 1

directorist.com

1 answer · cited in 1

ecomm.design

1 answer · cited in 1

+10 more sources, with their pages, in the full report.

What the AI says about your business

We asked it directly. If something is wrong, outdated or missing, look at the source it comes from: that is where it gets fixed.

"Based on my research, here's what you should know about Wallapop: Wallapop is a hyper-local mobile marketplace for buying and selling secondhand goods. Founded in 2013 and based in Barcelona, Catalonia, Spain, the company operates in Spain, Italy, and Portugal. The use of the platform comes free of charge to Wallapop's users, though the company makes revenue from providing optional services such as paid ad placements, shipping services and options for professional sellers. Wallapop has thousands of products available, including furniture, appliances, electronics, toys, books, clothing and accessories. Wallapop has a free app that connects local buyers and sellers to speed up transactions safely. However, customer reviews are quite negative. On Trustpilot, Wallapop has a TrustScore of 1.5 out of 5 based on over 14,000 reviews, and on SmartCustomer, WallaPop has a rating of 1.4 stars from 19 reviews. Common complaints include poor dispute resolution, issues with damaged items during shipping, unresponsive customer service, and account blocking problems. Before becoming a customer, I'd recommend reading recent reviews carefully to understand the service risks, particularly around buyer protection and dispute handling."

Answer from an AI assistant, with web search · 2026-10-03

Where it got it from: crunchbase.com · leadiq.com · opensourceconnections.com · arimetrics.com · ie.trustpilot.com · smartcustomer.com

This is the assistant's answer right now: it changes over time and between assistants. It is not a ranking or a promise. · 2026-10-03

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○ Contenido legible sin JavaScript

3/20

Página casi vacía sin JavaScript (30 palabras). Para la mayoría de las IAs eres una página en blanco.

How to fix it: Tu sitio depende de JS para renderizar. Implementa SSR/SSG o un prerender para bots. Es el arreglo de mayor impacto.

● Acceso de crawlers de IA

16/17

Bloqueas a 1 de 13 crawlers de IA: CCBot. Perplexity y OpenAI documentan que sus bots respetan estos bloqueos: para esos asistentes tu contenido no está disponible.

How to fix it: Quita el Disallow para los bots de IA que quieras que puedan leer y citar tu contenido.
Copy-paste fix
# robots.txt — política explícita: humanos y crawlers de IA bienvenidos
User-agent: *
Allow: /

# Crawlers de IA (documentados por sus proveedores)
User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

Sitemap: https://wallapop.com/sitemap.xml

○ Datos estructurados (schema.org)

0/15

Cero datos estructurados. Para una máquina tu página es texto sin significado declarado.

How to fix it: Añade JSON-LD con schema.org: quién eres (Organization), qué ofreces (Product/Service), qué respondes (FAQPage).
Copy-paste fix
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Wallapop, Local Free Classified Ads",
  "url": "https://wallapop.com",
  "description": "wallapop, make money selling the stuff you don&#x27;t need any more and find nice opportunities in your area"
}
</script>

◐ Estructura semántica

9/12

Problemas: sin subtítulos <h2>/<h3>.

How to fix it: Un <h1> único, subtítulos jerárquicos y lang declarado: así trocean y citan tu contenido los LLMs.

● Metadatos e identidad

10/10

Título, descripción, canonical y Open Graph completos.

● Rendimiento y acceso

10/10

Respuesta en 693 ms, 64 KB, HTTPS.

○ llms.txt

0/8

No existe /llms.txt. Es una convención emergente sin impacto probado en citaciones — pero adoptarla cuesta cero y algunos agentes ya la leen.

How to fix it: Publica /llms.txt en la raíz del dominio. Es un seguro barato, no una bala mágica: abajo te generamos el borrador.

○ Sitemap

0/8

Sin sitemap. Los crawlers descubren tu contenido a ciegas.

How to fix it: Genera un sitemap.xml y decláralo en robots.txt.
Copy-paste fix
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://wallapop.com/</loc><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <!-- añade aquí el resto de tus páginas -->
</urlset>

# Y en robots.txt añade la línea:
# Sitemap: https://wallapop.com/sitemap.xml

Compare against a competitor

Visibility is relative: when an AI recommends, it chooses between you and them.

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Your llms.txt, generated

Publish it at the root of your domain as /llms.txt. Edit the descriptions and done: first signal recovered.

# Wallapop, Local Free Classified Ads

> wallapop, make money selling the stuff you don&#x27;t need any more and find nice opportunities in your area

Este archivo sigue la convención llms.txt (https://llmstxt.org): un resumen
oficial del sitio para modelos de lenguaje y agentes.

## Secciones principales

- [Inicio](https://wallapop.com/): página principal

## Contacto

- Sitio: https://wallapop.com
- Escríbenos: reemplaza con tu email o formulario de contacto

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